Ambu distributes instantly updated materials to their sales teams
How Prezentor helps Ambu align their revenue teams at a global scale
Industry
MedTech
Employees
4500
Noticeable Wins
Instantly regulated materials
Countries
17
“FDA compliant is something that we have to be very focused on and any claims we have around our products we can make sure that is disseminated to sales instantly and thereby we know that all the materials we use in front of customers are up to date and regulated.”
Steen Hesthaven, Corporate VP Marketing
Uplifts after implementing Prezentor
Cost-efficient Sales enablement tool that makes Ambu stand out from competition
Aligned Marketing and Sales teams across countries due to a centralized distribution
Increased buyer engagement thanks to innovative engagement tools
More engaging presentations
“We are a global company! We have organizations across the US, Europe and Asia-Pacific. We want to make a difference for our doctors and patients, so improving healthcare by innovation is basically the backbone of what Ambu does. We wanted to be able to have tools that are engaging dialogue tools rather than flat show tools to match our company and innovation. We also wanted to look innovative in how we approach our customers and a flat brochure did not do that for us.”
Steen Hesthaven, Corporate VP Marketing, Ambu
Always updated and regulated sales presentations
“As we are selling medical devices we are in a regulated market, FDA compliance is something that we have to be very focused on and any claims we have around our products we can make sure are disseminated to sales instantly. Thereby we know that all the materials we use in front of customers are updated and regulated”
Steen Hesthaven, Corporate VP Marketing, Ambu
More cost-effective tools
“The reason to have a tool like Prezentor is to have a tool that stands out compared to the competitors, it’s more cost-efficient obviously. We believe this is the future for Ambu. If you go five years ahead from now I do not think we’ll make any brouchures. Going digital is of course the future also for Ambu.”
Steen Hesthaven, Corporate VP Marketing, Ambu
All materials in one place across teams
“What we wanted to achieve was to have tools in there that was to support a dialogue more than a oneway street. The sales rep is equipped with everything in one tool, so if the doctor wants to talk about something different than you had expected you can support that argument – you can support that dialogue with him instantly. We are talking about innovation, we are talking about changing workflow and its all for the benefit of the patient. At the end of the day we all here to save lifes.”
Steen Hesthaven, Corporate VP Marketing, Ambu
Our customers
