Does the CFO actually matter for B2B purchase decisions? Prezentor surveyed over 300 B2B sellers worldwide and interviewed 15 CFOs to create a guide that uncovers what challenges sellers need to overcome to sell to the CFO.

What you find in the guide:

1. How CFOs make purchase decisions
2. Sellers’ readiness to win over the CFO
3. Sellers’ challenges in getting CFO approval
4. How to create the business case CFOs approve
5. The results of the sellers’ readiness survey 2023